The Mercedes-Benz brand is pictured on the 2019 Frankfurt Motor Present (IAA) in Frankfurt, Germany, September 10, 2019. REUTERS/Ralph Orlowski/File Photograph
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FRANKFURT, June 23 (Reuters) – Mercedes-Benz (MBGn.DE) denied a German media report that it was weighing a sale of its vans enterprise because the automaker plans to place extra strategic weight on high-end automobiles.
The weekly Supervisor Magazin on Thursday mentioned a attainable sale of the vans enterprise – beforehand seen as sacrosanct – was being mentioned as a measure of final resort, citing supervisory board sources.
“That is pure hypothesis which we expressly deny,” an organization spokesperson mentioned when requested to answer the report.
Mercedes-Benz mentioned in Might it might focus extra narrowly on the posh phase and minimize out some entry-level fashions with decrease margins, a part of a plan to place 75% of funding into top-end automobiles and its highest-selling phase of C-Class and E-Class fashions.
(This story corrects typo in headline)
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Reporting by Ilona Wissenbach and Ludwig Burger; Enhancing by Jon Boyle
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