Havas Media Group has appointed ecommerce practitioner Brendon Peters as e-commerce director of Havas Market, the teams newly launched full-service ecommerce providing.
The appointment of Peters will assist develop Havas Market’s commerce product suite throughout the Australian providing’s full spectrum of capabilities, together with commerce consultancy, buyer expertise, ecommerce and on-line market technique, fulfilment methods, operations, CRM, and analytics.
Virginia Hyland, CEO of Havas Media Group mentioned, “Peters has a wealth of expertise, each shopper and company facet, and a reputable, distinctive standpoint round how we will design and ship a significant impression on a enterprise as a confirmed accomplice.
“The previous 12 months have seen us develop and remodel a few of Australia’s most beloved manufacturers within the ecommerce area. With Brendon becoming a member of the crew, our purchasers will instantly reap the advantages of his confirmed expertise as they proceed their ecommerce journey.”
Peters will work carefully with purchasers to collaboratively resolve complicated enterprise challenges and remodel their ecommerce methods to ship tangible outcomes, together with driving incremental income, in accordance with Hyland.
“One other key part of Brendon’s position will contain offering end-to-end strategic suggestions throughout the whole ecommerce ecosystem,” she mentioned.
Peters’ previous expertise contains being the e-commerce supervisor at ASX-listed Noni B Group, head of e-commerce at Home of Quirky, a senior advisor at Practicology ANZ and world ecommerce accelerator Sample Worldwide.
Peters mentioned, “By placing the shopper first, we’re creating superior buyer experiences throughout all our purchasers’ channels – serving to them obtain targets, but in addition serving to them perceive their enterprise must scale.”
Havas Market is a tailor-made iteration of the worldwide Havas ecommerce providing designed for the wants of the Australian market. Its capabilities have been absolutely built-in into the broader Havas Media enterprise, making certain ecommerce is seamlessly linked to a single communication strategy and enhancing Havas’ means to work with purchasers throughout the whole buyer journey.