Like a lot of the different entries on this listing, e-commerce branding is an exhaustive idea that deserves its personal article — however for now, think about what 99Designs refers to as “the 4 Vs”:
That features issues like a model identify, brand, mission assertion and shade scheme, all of which needs to be constant on all of your platforms to realize continuity throughout your web site, YouTube channel, social media pages and bodily branding objects like enterprise playing cards and merch.